The set up of a retail audit panel in 5 cities is subsequent to the completion of the retail establishment survey. This survey covers all main Iraqi cities that are incorporated by the agency’s research during 2010 -2011. First retail establishment survey conducted in Iraq.
Despite the high level of political instability and economic turmoil, the Iraqi market conditions today are fiercely competitive. With this high level of competition comes the essential need for management within organizations to have a tool in hand that will assist them in the business planning process.
This need is fulfilled by conducting a retail audit whereby information was collected by well-trained data collectors, from a permanent sample of retail channels including Modern and traditional trade ,pharmacies and perfumeries , representative of the retail universe can fulfill this need by offering valuable information across industries ,beverages ,cigarettes ,food ,beauty and health care.
Our aim is to assist your company in building effective business strategies, which will especially come in use throughout the Iraqi market boom. Furthermore, they will assist you in evaluating growth opportunities effectively. They will allow you to better market your products, and understand product performance while also understanding market dynamics. From another angle, our strategies will help you to track your distribution, identify channel based and regional gaps and potentials, enhance accountability within your sales organization, and to provide your management with an objective third party analysis.
Retail Audit is the key to your success!!