IMR –Independent Market Research Company is a professional market research organization operating in Iraq founded by IIACSS.
Birth of IMR is originated in IIACSS strategic decision to expand its portfolio of services to the retail measurement industry in the Iraqi market by creating a retail index that tracks the flow of FMCG from retail to consumer .The first retail measurement of its kind in Iraq aiming to provide clients a precise understanding of the Iraq retail market and consumer, key to making right decisions that can lead to profitable growth.
IMR brings together the strong networked presence and local expertise of IIACSS and a group of research professionals with wide background in the retail measurement services.
The company is led by Revekka Halasa .Revekka an earlier AMER and Nielsen member has a wide research experience with consumer, retail research and retail measurement services.
The IMR team , Aiming to demonstrate its strong commitment in supporting clients efforts in Iraq, is launching a syndicated off the shelf tracking audit service in 6 main cities ,Baghdads,Basraa,Mosul ,Erbil ,Duhuk and Sulaimania.